Today, Los Angeles-based vocalist, producer and multi-instrumentalist Cassie Marin shares her new single, “Wow Factor.”
Following in the footsteps of recent singles like “Push Me,” “Tanto,” “Busy Body” and “Every Time I See The Ocean,” “Wow Factor” is the latest glimpse of what to expect from Cassie’s forthcoming debut album, due out Summer 2022. Packing a powerful combination of intimate lyricism and futuristic pop-electronica production, “Wow Factor” is a tantalizing track about finding inner-strength and confidence.
Expanding on the meaning behind her new single, Cassie says: “‘Wow Factor’ was my snapping point. Traumas and challenges could no longer stop me from reaching and accessing the power I had within. I was dealing with some seriously crazy things in my life, yet found that I could conquer them all and still be here to tell the tale. ‘Wow Factor’ became the substance of this inner power. It’s a booming voice of survival instinct that can get us through any challenge with pure self-love and true pride in our individuality. We all walk our own paths, and we all deserve to feel proud of it. When listeners hear the song, I want them to summon this inner confidence that feeds them pure acceptance and conquers all barriers.”
There’s no doubt that Cassie’s sincerity and candidness within her messaging translates across the new track’s three minute run-time, it’s an instant pick-up-and-jam number and a surefire contender for the best material the artist has released to date.
Slightly secretive and delicately feminine, every song Cassie Marin releases is a single intricate flower plucked from her consciousness and added to her verdurous display. Constantly exploring new musical and visual dimensions, she has emerged as an avant-garde luminary in the left-of-center pop space. With years of support from fans and tastemakers alike, Cassie is finally ready to debut her first full-length record this Summer.
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