Norell & The Dub Factory have a deep rooted love of upbeat, positive vibes highlighted by their exciting new single ‘Diggin’ it Deep Down’, which is set for a release of mid June – right in time for summer.
The spirit of their feel-good sound combines the roots of the band members’ Italian heritage including the enigmatic vocal passion of Norell with the superb guitar licks of Valter Vincenti, who is also working with the reggae star, Alborosie.
It is perhaps the unique blend of cultures that most deeply reflects why this 5 piece feel so many should end up ‘diggin’’ their new track, with members from Italy, Japan and the UK all playing their part.
‘Our key aim,’ explains Norell, ‘Is to deliver a simple message with clear and direct lyrics to connect immediately with the listener. Our connection with fans is very important to us giving them music that reflects life experiences creating a real and strong bond with our fans and those who we hope discover our music.’
‘We want to make people feel like dancing and that is why we believe our live set is so important ,’ Norell continues , ‘Without losing the idea of sharing important messages and concepts through our songs, if people dance to our music first , they will then we feel discover a meaning and a story behind the grooves. In addition, we believe strongly in supporting the LGBT community and i guess due to the cultural mix within the band feel strongly about standing up for human rights causes, children’s rights and so on, which may be unusual for what many may think is a pop band.’
The group’s powerful vocals and infectious beats stem from an array of different influences including the likes of Joss Stone, Janis Joplin and Damian Marley. They also take heavy influence from Belgian soul/reggae artist Selah Sue, who at some stage they would love to try and support.
Norell & The Dub Factory could be one of the unsigned artists to watch out for this summer, so check them live, and get to know them better through their tantalising new song, ‘Diggin’ it Deep Down’.
‘Diggin’ it Deep Down’ is out 15th June