Alternative Influence is making waves with their newest track, “Time 4 Her to Shine.” Perfectly timed with the UEFA Women’s EURO 2025 in Switzerland, this anthem pays homage to the dynamic rise of women’s football, spotlighting the England Lionesses as they gear up to defend their title.
This electrifying single is paired with two impressive music videos that cleverly interlace live match footage with the contagious energy of Wembley Way. The visuals vividly depict the inclusivity and community spirit that define the women’s game, offering viewers a fresh perspective distinct from their male counterparts.
Frontman Lee Devenport, a passionate advocate for women’s football since 2016, shares, “Watching the sport’s growth has been exhilarating. It’s now a fundamental part of the football narrative.”
Kicking off their promotional efforts, the band is distributing 4,000 promo cards at the England vs Belgium clash at Ashton Gate. Their sponsorship of Radcliffe Women FC is another testament to their unwavering support.
Available on platforms including Spotify, Apple Music, and Deezer, “Time 4 Her to Shine” is a must-listen. For those eager to dive deeper, the band’s revamped website provides all the links and latest updates. Alternative Influence is delivering a compelling anthem that celebrates and elevates women’s football.