Icelandic singer-songwriter and multi-instrumentalist Ásgeir has shared his music video for “I Know You Know,” taken from his fantastic new album Afterglow.
Shot near Ásgeir’s hometown in the north of Iceland, directors Baldvin Albertsson and Arnar Helgi Hlynsson explain the inspiration behind the video: Basically our pitch was inspired by Ásgeir’s recent “slow-tv” that aired in Iceland, so we took the idea a step further and made a “slow-music video” about Ásgeir simply having a nice day working in the field. But, as usually happens in creative projects we started getting ideas as we went and together came up with the ending that we thought was really nice.”
Ásgeir’s sophomore album Afterglow leaves behind the folk-tinged acoustics of the singer’s debut album, In The Silence, and dives into melancholic electronica in its purest form. Ásgeir balances icy electronic shades of Bon Iver, James Blake and Anohni with soul, R&B, and gospel influences on these new songs.